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Writing the Photoplay
by J. Berg Esenwein and Arthur Leeds
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[Footnote 23: Epes Winthrop Sargent, Technique of the Photoplay.]

Mr. William Lord Wright, author of "The Motion Picture Story," has this to say on the subject:

"Nearly all photoplays now contain a flash of newspaper headline. It's a good way of putting over the information essential to the plot, but it is suggested that the headlines be properly written. Perhaps the author of the playlet was a novice in writing headlines, or maybe the director was a know-it-all. If not a newspaper man and a headliner, we would advise the author who wishes to use headlines in his action to get some newspaper man to write them for him. Some of the would-be newspaper heads we have read on the screen lately are not impressive or well written. Headlining is a difficult art."

If you have occasion to use a will, mortgage, or other legal document, in telling your story, you will realize that the property man in every studio has the blank forms on hand for anything that you may introduce. It is therefore only necessary to show, say, the back of the mortgage on the screen, with the names of the principals written upon it. Then, later in the scene, or in some other scene, you can show the body of the mortgage. But if you show the body of such a document in Scene 10, after having shown the outside in Scene 4, it would be well to flash the outside, or cover, again in 10, before displaying the contents—for the purpose of identifying it, as in the case of the letter.

In passing we may mention the letter or other document which is actually written by the actor who is supposed to write it. Such a piece of writing, of course, must be, and is, not an "insert," but rather a part of a close-up scene. It might appear in the scenario thus:

27—Close-up of upper part of Allison's body, right hand writing in pencil on one of Enderby's letterheads. He writes:

It took eleven years to get you, Enderby, as I swore I would, some day. Now that I've kept my oath, I'm ready to pay the price, and you will

It is comparatively seldom, however, that this kind of close-up is made use of—usually because the actor or actress does not write a sufficiently clear hand for satisfactory "screening." More often the player will be seen starting to write the note, and then the close-up of another hand, supposedly that of the player, will be shown, writing the words designed to be read by the spectator. In either case, they are close-ups, but the wording must be given in full, just as if you were writing an ordinary letter or other insert to be shown on the screen after it has been written. But do not confuse what we have just said with the fact that, nowadays, nearly every letter that is screened is shown in what is literally a bust picture, the letter or document being held in the hands of the player as he or she reads it. This is merely an additional realistic touch added in the studio; the writer supplies his insert in the regular way.

The proper use of leaders and other inserts is a part of the technique of photoplay writing that is best learned by practise. Be sure to keep a carbon copy of your script. Then, if your story is accepted and produced, when you are watching it on the screen note the leaders carefully, comparing them with the ones you originally wrote, and profit by what you see. If the producer has seen fit to make changes of any kind, there is a reason, and it is generally safe to assume that it is a good one.



CHAPTER XIII

THE PHOTOPLAY STAGE AND ITS PHYSICAL LIMITATIONS

By "the photoplay stage" we mean all that sweep of view which is taken in by the range of the camera, whether in the studios or out of doors. At first this may appear to be of very wide area, but the scene-plot diagram (see Chapter XI) will give a good idea of space-limitations in staging the picture.

1. Scope of the Stage

To begin with, the actors must be constantly on the alert to avoid "getting out of the picture" while the scene is being taken. Suppose an actor is seated in a reclining chair that has been "set" where the line A cuts it in half, so to speak. If he is leaning forward, he will be completely in the picture. But if he forgets himself and leans back it is likely that the upper part of his body will not appear when the film is developed. To avoid this, the V-shaped lines shown on the scene-plot are actually marked on the floor, in some studios. A piece of strong cord, or sometimes wire, is stretched tightly from B to C and thence to D. Within this V-shaped space the complete set must be made, and within these limits the entire scene is played. In the case of a set requiring more than the ordinary amount of depth, a larger stage is obtained by setting the back part of the scene (or set), as shown by the dotted line E, and laying down a special pair of V lines to cross the permanent ones on the studio floor. When the camera is placed at the apex of this larger V, the picture is, naturally, made many feet deeper, with a corresponding width of background as the lines diverge.

2. Number of Stages Used

As a rule, there are at least four of these V-shaped stages side by side on the floor of the studio in any of the big producing plants. Thus four entirely different sets may adjoin each other; and, as was pointed out in a previous chapter, a director may finish Scene 8 in Set I and move directly to Set II, where the scene "done" may be 9, or any later scene, depending very often upon whether the players will have to make a change of costume or make-up. A careful director will always try to avoid waits by having his scenes set up in the order that will allow him to proceed with as few delays as possible.

In some studios, the fact that walls and ceiling are of glass permits the taking of most scenes, on a bright day, without the aid of artificial light. In the majority of studios, however, all scenes taken indoors are produced with the aid of artificial light, daylight being excluded. Natural lighting, in indoor studios, has been found to be rather unsatisfactory; artificial lighting, with constant experimentation in an effort to produce better "effects," is what is most used today.

3. Stage Lighting

The Cooper-Hewitt system of interior lighting is probably the most used in the various Eastern and West-coast studios. Everyone—at any rate, everyone living in the city—is familiar with the peculiar lights used in many photographers' studios. These Cooper-Hewitt lights seem to be merely large glass tubes that shed a ghastly blue-green tinge over everything, and under which photographers may take pictures regardless of exterior light-conditions. In addition to the Cooper-Hewitt lights, in a studio equipped with that system, there are, of course, various other kinds of special lights used in obtaining certain unusual effects.

In other studios, a brilliant white light is used, rows of overhead lights being supplemented by tiers, or "banks," of side-lights, so that there is no shadow on any part of the set unless it is the specific purpose of the director to have a shadow in a certain place.

One of the big producing plants has two studios—one in which both daylight and artificial light are used, and another, at the top of the building, with glass walls, and a ceiling which constitutes the roof of the building, where every scene is taken with natural light. On a bright day the latter studio is used; if there is no sunlight at all, the downstairs studio is kept busy. On the immense floor of the daylight studio, as many as eight different ordinary sets may be erected side by side at one time.

During the past five or six years, and especially since the Pacific Coast has become a great photoplay-producing centre, more and more "interior" scenes are made on outdoor stages. This method of taking the scenes in a picture has now been reduced to a fine art. The outdoor stages, not needing the artificial lighting systems, have their various overhead and side screens, so that scenes may be photographed regardless of the natural light-conditions.

Frequently the director will put up a special outdoor stage overlooking the sea, or a beautiful garden or landscape, on which to build a certain interior setting planned to have that outlook. Indeed, today, the artificial background for any interior having windows or open doors is unusual. In Jacksonville, Florida, and other southern cities, as well as in California, the outdoor stage is the most used. The outdoor stage is especially useful in taking, let us say, a scene showing the interior of a house supposedly during a heavy storm, with the rain beating against the windows and being dashed in at the door when it is opened. On the exterior stage, such a scene can be taken at almost any hour of the day, and with the screens to dim and diffuse the rays of the sun, and the skillful use of an ordinary hose in the hands of the property-man or assistant director, a very realistic storm scene can be secured. Many extremely realistic rainstorm effects can also be arranged for exterior scenes, and as for lightning—sheet, forked, or any other variety—it is one of the easiest things to "get" imaginable. The mere scratching of the negative film with a pin, throughout the number of frames covering the flash of the lightning, the scratching, of course, being in the shape the lightning is to take, makes it possible to have thrillingly natural stabs of fork and chain lightning just where it is needed in any scene. You need never hesitate to call for a lightning storm if your story warrants one at a certain point.

A practical point in favor of the outdoor stages is that there is a tremendous saving in the company's bill for lighting. Besides the cost, the outdoor "interiors" are as satisfactory in every way as those made beneath the artificial lights.

It is unnecessary to point out to anyone who has visited the picture theatres that outdoor scenes taken at night are now as common as exteriors photographed at mid-day. Everything from camp-fire effects to night battle-scenes has been accomplished with wonderful results. Interior effects of firelight, moonlight, candle-light, etc, are easily procured, and are usually most convincing and sometimes exceedingly beautiful, when taken in conjunction with the setting.

4. Rehearsals of Scenes

Different studios have different rules for preventing so much as the possibility of there being some fault with the photography when a certain scene is "done." In some studios the rule is to take every scene at least twice, or even three times. When the films are developed, the one which is not only clearest and sharpest photographically, but which shows—even though by ever so small a difference—the best action on the part of the players, is kept, and from this the positives are printed. In other studios, each scene is taken only once at first; and if the film proves to be faulty the scene must be retaken, even though a day or so later. In every studio, of course, each scene is rehearsed before being "done." Sometimes running over the scene once or twice is sufficient, while other big scenes may be rehearsed fifteen or twenty times. Not only to obtain the best effects in action and grouping is a scene rehearsed many times, but repeated goings over are often necessary in order to change the action slightly, or to cut it down so that it will run only a certain number of seconds, each sixty seconds representing, approximately, as many feet of film.

5. Respect for Stage Limitations

At all times you must keep in mind the limitations of the photoplay stage. If you have the picture eye, as described in Chapter X, you will be able to see just what you can, and can not, write into a picture so that it will register. If it does not register, it might better not have been written. As Mr. Sargent once said, "Pretty nearly everything is possible to the camera, but not all things are practicable." In the same article, he gave a practical illustration of camera limitation that should guide photoplay authors in determining what not to write:

"Suppose you've written a chase scene. A band of horsemen dash through the picture. The hero is wounded and falls from his horse, rolling to the side of the road. The pursuers thunder past and then the heroine comes in and rescues the hero. This is photographically possible, but not practical. The dust and the smoke will create a haze that will dim the end of the scene. It can be done by letting the hero lie while the dust settles, the camera being stopped meanwhile, but unless the scene is strong enough to repay this trouble the script will be passed over in favor of one that can be made without so much fuss."

Almost every day, directors and cameramen—especially cameramen—risk life and limb in an effort to secure some novel scenic effect as a background for their pictures. It should be remembered, however, that what the director may choose to do when it comes actually to taking the scene has nothing to do with the scene as you write it—so far as the actual background is concerned. Do not demand that the struggle between the sheriff and the leader of the cattle rustlers must take place upon just such and such a kind of precipice. You may be certain that if the situation is a strong one the producer will spare neither time nor pains to secure the most perfect setting it is possible for him to obtain.

The moving picture camera, it is well to remember, is of no light weight when set up on its massive tripod. The cameraman cannot place it in position to take all the pictures that you might be able to take with a snap-shot camera held between the hands. The body of the camera, without the tripod, may be placed upon the overhead beams in a studio in order to get some novel scenic effect below; or a special platform may be built for camera and operator when the director is determined to get a scene on the side of a cliff, where no neighboring cliff or rocky platform was furnished by nature; but when the director goes to such pains as these to obtain an effect there is a reason, and generally the reason is an unusually strong story that justifies special effort on the part of all concerned in its production.

Mr. William E. Fildew, one of the foremost screen cameramen, long associated with director William Christy Cabanne, says in The Moving Picture World:

"As to what constitutes the greatest difficulty in the making of motion pictures, I should reply the insecurity of the tripod in the making of outdoor scenes. Exteriors require the greatest amount of attention from the cameraman because of the varying light and shade and the mobility of the camera itself and its liability to accident. The location chosen by the expert may be all that is desired, and there may be a whole lot of trained performers, but you can't get a trained camera. The tripod must be nursed like a contrary child. It must be firmly set." Mr. Fildew speaks of the difficulty he had, on one occasion, when he was obliged to follow the progress of an express train while operating his camera from an aeroplane, they being constantly buffeted by pockets of wind, while flying for many miles at a low altitude in order to keep within the desired focus. He cites another case, when he was photographing the sea scenes for the Fine Arts picture, "Daphne and the Pirates," the waters outside San Francisco Bay being chosen for the locale. A pirate ship crew was to board a merchant ship, and a big battle to follow on the latter's deck. A heavy storm came up just as the two ships came together, and Mr. Fildew, 120 feet up in the air, holding to a mast that swayed like a pendulum, was compelled to go through with what was a most difficult and dangerous piece of work, which, however, resulted in some exceptionally fine scenes. In these instances, of course, it was a matter of the director's planning almost everything just as he wanted to take it; the point we insist upon is that it is better to write certain difficult scenes more in the form of a suggestion than as if it were absolutely necessary to take them just as you have visualized them. Not a few successful writers try to think of two different ways in which an important part of the story may be "put over." Thus, just as an off-hand example, you might suggest that the running fight between the bank robbers and the police may take place in a couple of automobiles or in an auto and a locomotive. Rest assured that the director will provide the locomotive instead of the second automobile if he can procure one.

Watch the pictures on the screen and you will see what effects are produced; and it follows that if a thing can be done once it can be done again. But will it be worth while in the case of your story? This is a point that you must determine before venturing to specify that particular effect. Do not be carried away by the fact that it is your work. Weigh the importance of that scene and compare it with the dramatic value of the scenes which precede and follow it; if the scene with the unusual and difficult effect is the big scene of an unusually big and interesting story, write it in. The chances are that the director will be only too glad to stage it according to your original idea. But do not ask him to waste his time or the company's money in producing a scene the expense and bother of obtaining which is out of all proportion to the importance of the rest of the picture. And do not forget that the camera, wonderful as it is, cannot and does not do everything that it seems to do. In other words, do not mistake an effect produced by trick photography for one that is merely the result of exceptional care and work on the part of both cameraman and director.



CHAPTER XIV

HOW TO GATHER IDEAS FOR PLOTS

1. Watching the Pictures

Unless you are already a successful fiction writer when you first determine to write photoplays it is not going too far to assert that you have never yet really watched a motion picture. You have witnessed many, but only the playwright and the theatrical man may be said to watch plays, whether on the stage or on the screen, with every faculty alert and receptive, ready to pounce on any suggestion, any bit of stage business, any scenic effect, or any situation, that they may legitimately copy or enlarge upon for their respective uses. This keen attitude is partly a matter of inborn dramatic instinct, but it is even more a matter of training and habit—therefore cultivate it.

Not only does the professional photoplaywright remain wide awake when watching real photoplays, but he often finds as much plot-suggestion in other classes of films as there is in the story-pictures, for plot-germs fairly abound in scenics, vocationals, microcinematographics, educationals, and topicals, as these several sorts are called by the craft. A certain successful writer has sold no less than thirty photoplays, all the plots of which sprang from scenics and educationals. One, for example, was built upon an idea picked up in watching a film picturing the making of tapioca in the Philippines.

At the outstart you must admit to yourself that to see every release of every company is impossible, and even if it were possible it would be unnecessary. In the big cities, for example, it is often difficult to locate a theatre that is exhibiting the particular picture you are anxious to see, either on the date of its release or later. Nothing is more common in a moving picture studio than to hear one actor say to another: "Tonight such and such a theatre is showing such and such a picture [one in which they have worked]; let's go over to see it." And if the actor is anxious to study acting through watching the work of himself and others on the screen, how much more should the writer be willing and anxious to study the technique of the photoplay by paying frequent visits to the picture theatres? Try, then, to see as many photoplays as your time and means will permit, for purposes of study. Nor do we recommend seeing only pictures that the critics have praised, for it is possible, at times, to learn as much from a poor picture as from a good one. You must teach yourself, as you watch the screen, what to leave out, as well as what to put in; we may learn much from the mistakes of others.

One point especially worthy of notice is that when you see a good picture on the screen it may be one written by a successful photoplaywright, and as such likely to repay close study to see how the successful construct their stories. Or it may be a picture written in the producing studio from the bare idea purchased from an "outsider." In either case, look out for and carefully study the pictured stories produced by writers who are "putting them over."

If you are taking up photoplay writing as a profession, or even as an avocation, there is only one way to undertake it—be fully equipped to succeed. It is not enough, as we said in an early chapter, to have had previous training as a fiction writer; nor enough to have acquired a knowledge of photoplay form and construction. You must be "up to the minute" in your knowledge of the market for scripts. Therefore be in touch with what writers, editors, and producers are doing. Do everything in your power to avoid writing stories similar to others that have been done within the past year or two, at least. It is not merely a question of plagiarism, important as that is—it is a matter of helping yourself to sell your script by not offering old ideas to the editors. Fully one-half of the good stories that go back to the authors are returned because the companies have already done a similar picture and do not wish to have exhibitors and their patrons declare that "The Cosmopolitan Company must be writing over their old pictures because they can't get new stuff."

2. What to Look for in a Picture

Besides avoiding the similar use of ideas that have been utilized by others, it is most important in watching a picture to be able to see what the one who wrote it did not see—to be able to pick up an idea that he might have employed in working out his story, and from it get the inspiration and plot-foundation for a photoplay of your own. In addition to studying the action to see how certain effects are produced, count the number of scenes and the number of leaders used in the different makes of pictures. It will serve as a guide to what the different makers want. In case you do not care to sit through a second showing of the film, or do not want to risk missing part of the picture by counting the scenes and leaders, make a practice of carrying a few small cards, with a line drawn down the middle of each. As the card is held in the hand, mark with a pencil a short stroke on one side for every change of scene, and on the other side a stroke for each leader, letter, or other insert—this will serve as a convenient record-device.

3. The Note-Book Habit

To have the plot-instinct is a great blessing for the writer. Lacking this, however, the most valuable asset he can possess is the note-book habit. Carry one with you constantly. Jot down everything that may be of help in framing and developing a plot, as well as in creating a dramatic scene for a story. Remember that plots are not lying around fully developed, awaiting only some observant eye to discover them, but they almost always grow out of single ideas—plot-germs—which one may recognize as incidents and situations in everyday life or in unusual circumstances. Do not wait for the fully developed plot to come to you, for the chances are that it will not. Jot down the single idea and in time it may germinate and become a fully developed plot—even though you may have to use hot-house methods and force its growth.



It seems incredible that any writer, knowing, as he must, that the idea, the plot-germ, is what really makes the story, should neglect to note it down the moment it comes to him; and yet there are those who simply trust memory to retain an impression. In the photoplay especially "the idea's the thing" for here you cannot depend on description or on good writing to sell your story.

The rule of jotting down your thought on the instant does not apply merely to ideas that come as inspirations, or thoughts suggested by what you read or see, but it applies especially to the ideas that come to you at the time you give yourself up to concentrated thinking in play-production. A certain writer on the photoplay—we do not recall who—once wrote a paragraph headed "When do you do your thinking?" This critic found that he could think best when riding, say on a street car. Others have discovered that ideas come to them most freely when they are sitting in a theatre. One writer has learned that his best plot-ideas come to him after he lies down for the night. For this reason, a tabouret with pad and pencil always stands at his bedside, and a special self-installed switch for the electric light is within reach of his hand. Now, with his note-book always with him when he is away from home, with note-books and card-indexes close at hand when he is at home, and with the means of instantly putting his thoughts on paper if they come to him after he has gone to bed, he knows that he is in a position to take advantage of every stray idea that may contain a plot germ, or that may aid him in developing a story already in course of construction.

If the beginner would only understand the importance of systematic note-making, he would soon reduce by one-half the labor of unearthing plots for his stories.

4. The Borrowed Plot

All is grist that comes to the mill of the writer who keeps a note-book. Almost everything that he reads, sees, or hears, offers some plot-suggestion, or suggests a better way of working out the plot he has already partly developed. But, in taking plot-ideas from the daily papers and writing stories suggested by the anecdotes and the conversation of friends, proceed with great care, lest you make trouble for yourself or for others. In a later chapter we show how many cases of alleged plagiarism are simply the results of two people taking the same idea from the same newspaper paragraph. The point here made is that if you take an idea from a newspaper item there are three courses open to you—one safe course, and two not safe. The unsafe ways are, to recopy the story bodily, using in your story all the facts set forth in the news item; or else to change it only enough to insure its being "the same, yet not the same." If you adopt either of these two foolish and dangerous methods, you are extremely likely to find that you have either been forestalled by someone who wrote a story on the subject before you did, or that your story, following closely the original facts, has given offense to someone who was concerned in the actual case. If you live in a small community, the risk of thus offending is, of course, correspondingly greater.

The one safe way is to use the plot-germ, and only the plot-germ, taken from the item in the paper. If you can take the central idea and remodel it so that the very reporter who wrote the original item would not recognize it, you may legitimately claim to have produced an original story. That is, moreover, what you should do, leaving aside all questions of your script's being accepted, and the possibility of its being refused because of its similarity to one previously purchased from some other writer.

The main incidents of a prominent court trial may supply you with an idea for a strong, original story, but you should not think of following the facts of the case just as they occurred in real life. To copy a story from a newspaper item and to get a story from the same source are two entirely different things. Press clippings, as an author once remarked, "are not first aid to the feeble minded. They are merely sign-posts that point the way to the initiated." And another has said: "It is the art of seeing and appreciating just a line or two in some newspaper item and working it up that makes newspaper study pay."

The really practised writer realizes that the best plot-suggestions are to be found in the shorter news items—the five-to-ten-line fillers—and not in the big sensations of the day. But then, the practised writer can find ideas anywhere.

One thing of which the beginner should beware is the practise of writing stories from plots suggested by friends. As a rule, the young writer, not yet having learned to think for himself, is quick to accept these friendly suggestions. He is told the outline of an unusually good story and straightway turns it into a photoplay. It is accepted, but a short while after it has been released someone recognizes in it a short-story that has appeared in a popular magazine. It is not difficult to imagine the result—before very long the film manufacturing company is compelled, whether by a sense of justice or by law, to make settlement with the magazine company holding the copyright on the original story, and the beginner finds that he is decidedly persona non grata with at least one manufacturer. Should the matter become generally known, he is likely to find himself barred by other companies also, as every editor has an inborn dread of the plagiarist, even though he may have been innocent of any thought of wrong doing.

5. Keeping Well Informed

The best means of avoiding unconscious plagiarism and the use of old material is to keep informed as fully as you possibly can of what is released week by week. You cannot be too well posted on what is going on in the photoplay business-world. Your selling-average will be higher as a result. The editor knows what is old and what is new, and so must you, though doubtless not so perfectly. Every editor's office is stocked with books, reference works, magazines, trade publications, and files of newspaper clippings. These all contain something of practical value in working up the bare ideas bought from contributors or in writing his own story—for editors as well as producers often write photoplays.

You can hardly go too far in making a study of the various motion-picture trade journals, because, quite apart from the material furnished by the different studio publicity departments—which material, for a certain week, may be practically the same in all the publicity mediums—each periodical may be depended upon to have at frequent intervals if not in every issue some good special article that will either help to instruct the writer or furnish a "tip" as to the immediate needs of a certain company. While we make special mention of The Moving Picture World because of the fact that it has had Mr. Sargent's department as a regular feature for over eight years, we also recommend the student to keep regularly in touch with what is published in the Motion Picture News (New York), the New York Dramatic Mirror, Motography (Chicago), and—for the sake of their critical reviews—any other trade periodicals he may be able to procure. Apart from the trade journals, you can always be sure of finding well-written special articles or regular departments of interest to photoplaywrights in such monthly and semi-monthly magazines as Photoplay (Chicago), Motion Picture Magazine and Motion Picture Classic (Brooklyn, N.Y.), Picture-play Magazine (New York), and Moving Picture Stories (New York). Many popular magazines also print excellent photoplay material frequently and such craft-periodicals as The Writer's Monthly (Springfield, Mass.) are always especially helpful to authors. All such tools of the writer's trade you should get as regularly as you can—and use them.

So long as you get your plot-ideas honestly, where you get them is altogether your own matter. But get them you must, for, as A. Van Buren Powell has said: "Everyone will grant that in photoplay writing 'The Idea's the thing.' The script of the beginner, carrying a brand-new idea, will find acceptance where the most technical technique in the world, disguising a revamped story, will fail to coax the coy check from its lair."

So, let your ideas be original. Get your inspiration, your plot-germ, from any source, but be sure that, before you claim the story for your own, you have so changed and reconstructed the original that it is absolutely yours.

Here is a paragraph by Mr. Eugene V. Brewster, in Motion Picture Magazine, of which he is editor: "It is extremely difficult to think out a plot that has not been done before. You may not have seen it before, you may have invented the whole thing out of your brain, but the probabilities are that the manufacturers have done the same thing, with slight variations, time and time again, and that the same idea has been submitted to them dozens of times. You may think you have worked out something entirely new, but you should remember that the regular writers employed by the manufacturers have been reading and thinking for years in an effort to devise something new, and that they have been trained to do this very thing."

True, it is difficult to think out a plot that has not been done before; but this very fact, instead of discouraging the writer, should offer him the greater incentive to discover original ideas for his stories. That the manufacturers are once in a while forced to make over their old plays should convince the photoplaywright that they are more than willing to buy new ones if they are the kind they are looking for, and that he should study the market to see what the manufacturers want, and then write the kind they are looking for.

Lastly, we would say most emphatically that the staff-writers employed by the different companies have absolutely no advantage over the trained and intelligent free-lance author in the production of original plays. It is just as hard to think up original plots if one is on the salary list of one of the manufacturers as it is for you who do your work at home and turn out only one script a month. The important fact is, that the staff-writer would never have been offered the position he holds had not the editor recognized his ability to keep up a fairly steady output of plays with plots and technical points of more than average merit. He was an original writer before he became a member of the staff, not because he is in the employ of the producer.

The field is wide and growing, but nowhere is there room for untrained, incompetent, hit-or-miss dabblers. The man who is in earnest, who keeps in touch with what is going on in the trade, who watches the pictures to gain ideas and inspiration, who studies the life about him to find plot-suggestions and motives, and who, once started, keeps at it—working, working, working—cannot fail to find that his reward will justify the effort.



CHAPTER XV

WHAT YOU CANNOT WRITE

The caption of this chapter must be taken as a serious warning that there are certain things which you cannot write into a script unless you wish to insure its rejection. These specific warnings are based on the experiences of amateurs who have had their scripts returned with the brief and unsatisfactory statement that they were "not available for present use," or that the "cost of production is too great."

1. Asking the Impossible or the Impracticable

It is a constant source of mingled amusement and dismay to editors to read some of the impossible or impracticable things that amateur photoplaywrights wish to have done in the course of the action of their stories. Three things are responsible for this common fault in photoplay plotting: the writer's very limited knowledge of the limitations of the photoplay stage; an intense desire to be original; and the fact that, having seen in the pictures themselves so many evidences that the manufacturers do not let the question of expense stand in the way of attaining spectacular and realistic effects, they go blindly ahead and introduce scenes to take which would so enormously run up the cost of producing the picture that the expense involved would be out of all proportion to the value of the scene as a part of the story.

Better to illustrate these points, we reproduce a paragraph from an article by Mr. R.R. Nehls, manager of the American Film Manufacturing Company:

"Ordinary judgment should tell a writer about what is possible in the way of stage equipment to carry out a plot. We can provide almost anything in reason, such as wireless instruments, automobiles, houses of every description, cattle, etc., but we cannot wreck passenger trains, dam up rivers, and burn up mansions merely to produce a single picture. There is no rule to guide you in these matters save your own common sense."

Now, the foregoing paragraph was written by Mr. Nehls some six years ago. We include his opinion in this volume, however, because it is absolutely necessary to consider expense when planning a story for the screen. On the other hand, it must be said for the benefit of the new and talented writer who really has or can evolve big situations for his stories that never in the history of the motion picture have manufacturers been so ready to do the big thing in a big way as they are now. That is to say—and this whole statement should have your most careful consideration—the only thing that a manufacturer considers today is the question of whether or not a certain effect, scenic, mechanical, or whatever it may be, is worth the money which would have to be spent to obtain it. It would be folly to say that train wrecks, burning houses, destroyed bridges, and the like, are "impossible" in a film story, after every patron of the picture houses has seen on the screen everything from the wrecking by earthquake of a whole village to the burning of a huge sailing vessel—have seen, in very fact, almost everything that it is possible to see on the earth, above the earth, or in the waters under it. We have indeed reached a period of amazing spectacular effects, produced, in most cases, at enormous cost. And yet today a far closer watch is kept on the cost than ever before.

How are we to reconcile these two apparently conflicting statements? The answer is simple: Nothing is too costly if it pays for itself—as reckoned by the sale of prints when the picture is placed on the market. If, for example, "The Birth of a Nation," "Civilization," "Cabiria," "Twenty Thousand Leagues Under the Sea," and ever so many other super-features that have been made since these were produced, had cost twice as much as they actually did, they would still have been exceedingly profitable ventures for the ones who put them out. If you have the story to justify the big scenes and effects you will unhesitatingly be provided with all the effects the story calls for. Today, economy is practiced after the story has been purchased; the unusually good plot is not persistently returned because of the expense attached to putting it into film form. Ways and means are found within the studio to produce, for every thousand dollars paid out, an effect—a result—such as to make it appear that from three to five times that amount has been expended. Sometimes, indeed, an effect produced at comparatively trifling expense, often by trick photography or by "faking" or substituting for some expensive property, is even more effective than the real thing would have been. As an example, the effect on the screen of a miniature—a "fake"—Zeppelin falling through the clouds, a blazing mass, was convincing, thrilling and easy to produce, whereas from the spectator's point of view it would have been well nigh impossible to make a satisfactory photograph of a real Zeppelin consumed by flames and falling to destruction, even though it had been both possible and financially worth while to burn a real dirigible.

Another thing to be remembered is that Mr. Nehls wrote his statement at a time when one-reel pictures were the rule; and what would have been considered enormously expensive for a single-reel story is not thought so much of when it is to be included in a production of five reels or over. A good rule, followed by many successful writers, is to plan your story—estimating as well as you can according to what unusual effects or settings, are called for—so that a five-reel subject, say, will not call for more than five times the outlay demanded by a single-reel picture. It is not an easy thing to do, we will admit; but you can do your best to figure the expense in this way. Many manufacturers are willing to pay out as much for a thoroughly good five-reel picture as some others would pay for a six-or seven-reel feature; if they do so in the case of your story so much the better for you, in the light of the additional credit you will receive for having turned out an especially fine piece of work. The point is: Don't be too ready to add to the expense merely because it is a multiple-reel story. The test should be: Is the expensive scene or effect absolutely essential to a proper unfolding of your plot? If it is, include it; if not, leave it out or find as good a substitute effect as you can. In any event, omit expensive scenes for minor parts of your plot.

2. Considering the Expense of Settings

Do not write a scene into your scenario that will necessitate too much work for scenic artists, carpenters, and property men. A truly big theme is, of course, entitled to careful, and even elaborate, staging; but it is usually only necessary to set forth the big theme and describe the setting in a general way; the producer will do the rest. Do not be extravagant in your requirements. This should be one of your first considerations when you start to write a scene: could it be played as well in some other setting that would not require so much "staging?" Perhaps, in the setting that you thought of first, it might be necessary to use several extra people, thereby adding to the cost of production. No doubt it would be very pretty and effective to have Ralph make up his quarrel with Dorothy as she sits down close to the camera in the crowded ball-room; but, if the play did not already contain a ball-room scene, could not the reconciliation be shown just as well in the library or on the street near her home or in a drawing-room scene where only a few guests are assembled, the guests all being regular members of the stock company?

Some pictures calling for special properties and extra people fully justify the additional expenditure; others do not. He is a wise writer who knows his own script well enough to be able to judge.

3. How Some "Too Expensive" Scenes Were Taken

In a great many cases, pictures containing aeroplanes, burning oil wells, railroad wrecks, houses that are completely gutted by fire, and other exceptionally spectacular features, are the result of the merest chance. For example, a few years ago the Thanhouser studio at New Rochelle, N.Y., caught fire and burned to the ground. The fire was a spectacular one, as the chemical contents of the building burned like powder, and there were several explosions. The fire occurred at 1.30 o'clock in the afternoon, and many of the players were at lunch at their hotels when the alarm was turned in. But the players, the cameraman, and the director quickly got together, and even before the fire was well out they had produced a thrilling fire picture, "When the Studio Burned," in which was shown the rescue of the "Thanhouser Kid" by Miss Marguerite Snow, then leading woman of the company. Thus advantage was taken of an unfortunate happening to add to the fame of the Thanhouser company.

Again, it may happen that several scenes of a big fire are taken while it is in progress, and the film laid aside until a suitable photoplay is either written by a staff-writer or sent in by an outside author. Then the picture is completed, the fire scenes previously taken being inserted between other scenes showing the action of the plot.

One of the most thrilling and realistic fire pictures ever produced was "The Incendiary Foreman," released by Pathe Freres early in 1908. It had a well-developed plot that kept the dramatic interest keyed up every moment, but the features of the film were the many thrillingly realistic fire scenes, in which the Parisian fire department battled with the flames while several enormous buildings were being destroyed. One of the earlier scenes depicted the yard of the Pathe factory, and showed a quarrel between the foreman and one of the workmen. The ensuing action led one to believe that this was the factory that was consumed by the flames, but one or two of the later scenes made it plain to those who could read French and who watched the picture closely that the actual fire scenes had been taken during the destruction of an immense oil refinery. Yet the combination of the rehearsed scenes and the views of the real and disastrous conflagration made a picture that drew record-breaking houses to every theatre where it was exhibited.

Again, whether or not the producing concern releases a weekly or semi-weekly current-events reel, every company at times makes use of portions of such pictures, either made by themselves or procured from other firms. In the same way, educational pictures of every kind are made use of—certain parts of them, that is—to provide fitting and convincing atmosphere for original stories. When the Whartons put out their very fine patriotic serial, "The Eagle's Eye," written and produced with the intention of exposing the plots formed in the United States by agents of the Imperial German Government, the first episode was called "The Hidden Death," and showed on the screen exactly how, in all probability, the sinking of the Lusitania was brought about by Count von Bernstorff and his various agents. The actual advertisement placed in New York City newspapers by the German Embassy at Washington, warning all travelers that they sailed on steamers belonging to Great Britain at their own risk, as a state of war existed between that country and Germany, was shown on the screen, as were several photographs of newspaper first pages with news of the crime after it had been perpetrated. Also, the Lusitania was shown sailing down the North River toward the Upper Bay, starting on her last voyage. This picture, of course, was at least three years old at the time the film was shown in the theatres, and may have been much more than that, since many pictures of this and other great ocean liners have been made in years past, and at times when no one could possibly have guessed their ultimate fate.

Practically every photoplay of the Great War that has been released up to the present time has been made up in part of scenes taken on one of the fighting fronts, at the American, British or other training camps, or during street parades and military reviews, these pictures having first been made for news weeklies, official war pictures, or for patriotic propaganda purposes. Fitted in as a part of a war story, they greatly enhance the effect of those scenes which are entirely the creation of the author's brain.

On one occasion, a certain Edison director was putting on a feature which showed—as originally written—the sinking in mid-ocean of a great liner. While rehearsing the scene on deck which showed the passengers taking to the life-boats, he made repeated experiments with certain lightning effects, none of which quite satisfied him. He also had some trouble with one of the made-to-order life-boats. Finally, rather disgusted with the way things were going, he decided to cut out the lowering-of-the-boats scene and to have a fire at sea instead of a mere foundering. In a very few minutes, with the aid of "smoke-pots" and "blow-torches" a thrilling burning-ship scene was made, with the people scrambling toward the life-boats. Later, several long-distance views of the burning of a real ocean vessel, made by the company several years before, were introduced with most convincing effect, while the action of the story was in no way interfered with on account of the change. The scene described, of course, was made in the studio, with a specially built deck scene. Had there been other scenes aboard ship needed in the story's working out, the director would undoubtedly have secured permission to take all the scenes needed aboard one of the ocean liners always to be found in the port of New York.

So it is that hundreds of pictures released every year contain thrilling, unusual, and beautiful effects which the author has never dreamed of writing into his scenario, but which have been supplied by a careful director with a memory for what the company has made in the past. And the thing to be remembered, of course, is that while it is very easy for a director to use something which is already made and in the company's possession—or readily procurable from another company—it is not so easy, at times, to make the big scene or effect that the novice introduces into his story.

Leaving aside the staff-writers, in almost every company[24] there are one or two photoplaywrights; in many cases the leading man is also the director of the company, writing and producing a great many of the plays they turn out. Where this is so, that company is in a position to take advantage of any unforeseen happening or accident. Being in the vicinity of a railroad wreck, they hurry to the place and take the scenes they need. Then, probably many miles away, and on an entirely different railroad line, with the permission of the company and possibly at a slight extra expense, they take the other railroad scenes—perhaps a week after taking those at the scene of the wreck.

[Footnote 24: "Company," as here used, refers to the group of players working under a certain director, several such groups making up the stock company maintained by the film manufacturing concern.]

Thus the unthinking amateur writer, seeing the result of the producer's efforts on the screen, takes it for granted that the company has gone to the expense of buying up several old coaches and an engine or two and producing an actual wreck merely for the sake of supplying some thrilling situations in a railroad drama. True, head-on collisions have been planned and pictured, box-cars have been thrown over embankments, automobiles have been burned, aeroplanes have been wrecked, and houses have been destroyed, to furnish thrilling episodes in the pictures produced by various companies, but unless the story itself fully justified the additional expense and trouble, it is safe to say that the company, having the opportunity to purchase some old engines and coaches cheap, took advantage of this to write and produce a picture in which their destruction could be featured—that is, the photoplay was the result of the special scene, and the scene was not made specially for that particular plot.

To repeat, in introducing scenes that call for additional expenditure on the part of the manufacturer, the question to ask yourself is, will the resulting effect really justify the added cost of production?

As a striking example of how unusual and—from the standpoint of what may be artificially arranged—seemingly impossible scenes may be used in photoplays, consider the following—and then avoid the introduction of such scenes unless you know absolutely just how your effect may be obtained.

The Vitagraph release, "A Wasted Sacrifice,"[25] more fully described in the next chapter, contained a scene in which a young Indian woman, stepping upon a rattlesnake, was bitten, and died. One scene showed her walking along, with the papoose on her back, all unsuspecting of the danger that threatened. Then came a close-up showing the rattler coiled with head raised. The next full-sized scene showed the woman just about to step upon the snake concealed in the grass. In the second close-up which followed, showing only the snake and the woman's moccasined feet, the reptile struck with startling swiftness and savageness. The whole effect was thrilling in the extreme—and we do not doubt that more than one young writer was tempted to write a story with a similar scene. But how often would a producer be able to obtain such an effect? It seems obvious that the scene was in stock and the play built around it, but the truth is that the scene was specially made. The snake was caught, and its poison extracted, and then the scenes were taken. In the close-up scene the snake was inside an enclosure stretched on the ground. The first close-up showed the snake, coiled. In the second, the girl was in the enclosure with the snake. But the close-up did not show the enclosure, of course. And rattlesnakes are not readily obtainable "props"!

[Footnote 25: The synopsis of this photoplay is given in Chapter VIII.]

4. Animal Actors

Another mistake frequently made by the beginner is in writing stories that require the assistance of trick animals. We know one motion-picture actor who, at the time when he was on the extra list of a well-known Chicago company, wrote to a New York producer that he would furnish the working scenarios for two or three plays in which his trick dog could work provided that he himself were allowed to direct the scenes in which the animal took part. He was told to go on, and carried out his part of the contract as offered. The result was several very exceptional pictures in which his dog's clever work was featured. But how many writers are prepared not only to write the script but also to furnish the dog and direct its acting? It is better to leave the writing of such stories to some member of the company owning the trick animal.

The Selig Company maintains a large menagerie, as does also the Universal Company; and a script in which caged animals are used might be accepted by them. Even a story requiring animals that were unconfined might "get by;" but it would be advisable, in either case, first to try to find out whether the director who would take such a picture considered the story worth while writing. That is, we think the photoplaywright would do well—although no such suggestion has been offered by either company—to send a short synopsis of the story he intends to write, showing just how the animals would be made use of. We have no doubt that the editor would let you know if he considered the idea a good one; and if he did, you could complete your script or detailed synopsis. It would be understood, of course, that his approving your idea would in no way guarantee the acceptance of your script. But of one thing you might be sure: if your idea were not purchased, it would not be used at all, as every reputable company pays for everything they use.

5. Child Actors

What applies to animals applies equally to child actors: it is always best, before submitting a story in which a child plays an important part, to be reasonably certain that the company has such a juvenile player, or that they can procure a child with the necessary ability to perform the part. Several concerns have as members of their stock companies child actors of marked ability. In some studios, however, the director finds it necessary to "send out" for clever children of whom he may know—sometimes the child has acted under his direction before; sometimes he has heard the reports from directors of other companies—and if there is doubt in the director's mind that the child can handle the part, your story may be rejected as a result.

6. Costume Plays

In the chapter on "What You Should Write" we discuss the question of writing historical dramas, which come under the head of costume plays. It should be said here that, merely as an economical consideration, you should always avoid sending scripts calling for special—and therefore expensive—costuming to any company unless you know that they are in the habit of producing plays of that nature. By studying the pictures you see on the screen you can easily learn what companies go in for costume or historical plays; such companies are always glad to receive really strong and interesting stories of this character from outside writers.

7. Lighting

We have already touched upon the use of special lighting arrangements in special scenes, but it is well to say again that it is best to let the director decide how a scene shall be lighted. He will consider the matter from the standpoint of practicability and expense; you are very likely to think only of the effect. Don't be too ready to write scenes calling for verandas hung with electric lights in supposed night scenes, Japanese lanterns at garden parties, unique moonlight effects, and similar things that will make for expense—even if they are practicable.

Finally, economy should always be the guide followed by the author in writing his story. If, after it has been accepted, the director chooses to stage it with more than ordinary care and expense, so much the better. But the director and not the author will be the one to decide how it is to be staged. If the story is good, it will not be slighted in its production.



CHAPTER XVI

WHAT YOU SHOULD NOT WRITE

1. The Work of the Censors

From the time that you begin to write moving-picture plays, one important fact must be borne constantly in mind: The National Board of Censorship inspects and passes on all films before they are permitted to be released, and this Board will not pass any subject it considers objectionable. It is not our province to discuss the methods of the censors in making decisions, though in some sections the local board carries the censorship idea to extremes, even barring some subjects that have already passed the National Board. It is safe to say, however, that the folly of hacking to pieces a film portraying Shakespeare's tragedy of "Macbeth," on the ground that it contained too many scenes showing murder and other crimes, will soon become apparent even to over-zealous police and other censors of certain cities. As Mr. W. Stephen Bush writes in The Moving Picture World: "A very small and a very short-sighted minority of motion picture manufacturers, together with occasional lapses of National Censorship," are responsible for the exceedingly silly and presumptuous system now existent in some localities.

It is because of this "small and short-sighted minority" that we offer this advice: Write as your conscience and a sense of decency as an individual and as a good citizen dictate. The chances are that then your photoplay will meet with no serious objection. Do not introduce a crime-scene into your picture simply because when you saw a similar scene in a photoplay it aroused a moment's thrill among the spectators. The fact that it passed the National Board and the local censorship committee—if your city has one—does not mean that it is the kind of picture the better class of theatre patrons want, and the better class ought to be set up in your mind as the judges of all you write. A bad example will not justify you in writing a play containing objectionable scenes. The safe ground is the best ground because it is right.

The following list of features disapproved by the National Board of Censorship gives a good general idea of the things that may be regarded as under the ban, not in one or two special cities, but throughout the country. It is not a copy of an official list, as, to the best of our knowledge, none such is sent out; it is merely a draft prepared by Mr. John F. Pribyl, then with the Selig Company, after he had had a conversation on the subject with the Secretary of the National Board, Mr. Walter Story, and courteously transmitted by Mr. Pribyl to the authors of this volume.

DISAPPROVED BY THE NATIONAL BOARD OF CENSORSHIP

The Unwritten Law: The Board does not recognize the so-called unwritten law as a justification for the killing of any being.

Crime: 1. When crime is the obvious purpose of the picture—that is, when the whole story hinges on the perpetrated crime.

2. When the crime is repulsive and shocks the spectator.

3. The shooting in "cold blood" of any being.

4. Any crime that portrays a unique method of execution.

Suicide: The Board will not pass a picture in which there is a suicide or any suggestion of a suicide, with incidents leading thereto. The purpose of the Board is to prevent all suggestion of self-destruction to those who are morbidly inclined.

Burglary: There is no objection to a burglary scene in a picture so long as there is no actual demonstration of the act of burglarizing; for instance, the burglar may be shown entering through an open window, but must not be shown in the act of "jimmying" the window. He may be shown with his back to the audience, opening a safe and extracting therefrom money or papers, but he must not be shown opening the safe by any means known to the art of burglars.

Vulgarity: All vulgarity and suggestion must be avoided. For instance, flirtations with women who are unmistakably of easy virtue. Letters making appointments with such women are objectionable, as is any "rough-house" conduct with them.

Mischief: The Board objects to pictures that will suggest to the mind of youth acts of mischief, such as mutilation or destruction of property for the purpose of perpetrating a joke on someone, especially playing jokes on invalids or cripples.

Lynching: Lynching is only permissible when the incident happens in the days when Lynch Law was the only law, i.e., in the early days of the Far West when the Vigilantes were the only effective means of enforcing order.

2. Other Objectionable Subjects

The foregoing, of course, is not a complete list, as points are coming up continually. For instance, scenes showing kidnapping are forbidden by the police of many cities, and the introduction of that form of crime into a film story is frowned upon by the National Board. The point is that scenes of crime and violence are not absolutely barred, nor are offenses against the moral law, but where permitted these must not be presented offensively, and they must be essential to the story, rather than the purpose of the play. This is a difficult point which nothing but common sense and experience can perfectly interpret.

As an example, a story written about a murder or a robbery will not be passed, but such an incident may be allowed in a story in which it is not the leading feature. In any event, the incident must serve to point a moral and not serve as a spectacle.

Another thing to remember is that—aside from the moving-pictures exhibited in the various "regular" theatres—dozens of incidents which are shown on the regular stage without being questioned in any way, would never be allowed on the screen. This is partly due to the fact that such a large percentage of the attendants of moving-picture theatres are children and undiscriminating adults. The writer of fiction entering the field of photoplay writing will do well to bear this further fact in mind: the very incident that might be the means of selling a story to a certain magazine might be the cause of a rejection if introduced into a moving-picture plot. The photoplay has standards all its own.

"One type of the unpleasant drama," says a writer in the Photoplay Magazine, "is the kind showing scenes of drinking and wild debauchery, where some character becomes drunk and slinks home to his sickly wife, beats her, and then, finally, after reaching the last stages of becoming a sot, suddenly braces up and reforms." The same writer also remarks: "The only time that murder should be shown, and that very delicately, is either in a detective drama or else in good tragedy, where the removal of some character is essential to the plot." "Every one of Shakespeare's tragedies tells of crime," says an editorial in The Moving Picture World, "but does not exploit it, and never revels in the harrowing details to produce a thrill."

It is not to be denied that careless and unthinking directors are responsible for a good deal of what is objectionable on the screen. At the same time—and this is especially true of comedy subjects—the director is merely, as a rule, carrying out the author's suggestions, if not his actual directions. The best way is not to give the director the opportunity to adopt objectionable features—leave even questionable incidents out of your photoplay.

For example, the elopement is legitimate moving-picture material, provided it is not introduced in such a way as to instill mischief into the minds of young men and women. At least one picture was produced a year or so ago which showed two high-school girls eloping with a couple of young rakes who in another part of the photoplay "registered" that they were by no means the kind of young men who would ever have received the sanction of the girls' parents to marry their daughters. Such a picture may have been conceived innocently enough, but as a subject that would be shown to thousands of young people all over the world it was decidedly deserving of censure. And yet some of the very incidents that served to make the picture doubly objectionable in the eyes of grown people, especially fathers and mothers, might have been the result of the director's unthinkingly adding certain scenes that served to portray young men in a bad light—incidents which were not even thought of by the author when he planned his picture of a youthful escapade. We sympathize with the lovers when Dorothy's father refuses to let her marry Jack, to whom she is plainly devoted. But when, in another scene, we see Jack wasting his time in pool-rooms or lounging in a saloon, we give the father credit for being a good judge of character, and not simply a harsh and stubborn guardian.

Writers should remember that even though a film is passed by the National Board, if it gets into a city in which the local censorship board objects to one or two scenes, these scenes will be literally cut out for exhibition in that city. Afterwards, they may be put back; but if this happens in several communities, the film is likely to be shortened by many feet, since in cutting and re-splicing each cut means the loss of at least two "frames," or pictures, and even more if the operator does not know his business—not to mention the loss of the actual scenes cut out. Suppose that two or three of a writer's "strong" scenes are cut when his picture is shown—in Detroit, for instance—the result on the screen is more likely to become an illogical and incoherent jumble than the powerful "drama with a punch" he had intended it to be. But "Censorship realizes," says Mr. A.W. Thomas, in the Photoplay Magazine, "as does every editor and author, that morality is to be desired, and to this end, crime or suggestion of crime is presented, as a rule, to convey the moral. 'Crime for crime's sake' is to be condemned. Sensationalism and forbidden themes are seldom seen nowadays."

Aside from murder and suicide, why is it that so many young authors imagine that to be strong a story must have at least one violent or tragic death-scene? That there are hundreds of gripping stories, pictures with the biggest kind of "punch," in which no death or suggestion of death is shown, is well-known to every photoplay patron whose mind and heart are in good working order. And yet editors are every day returning scripts in which a murder, a suicide, a death as the result of a duel, or a death arising from disease or accident, is shown—all for no other reason than that the writer imagines he is thereby producing a strong drama.

3. Depressing Dramas

Death in a picture is neither undesirable nor out of place—provided it is necessary to the proper and inevitable development of the plot. But the mistaken idea that to snuff out a human life in a thrilling or a heart-rending manner, when there is really no logical necessity for it, makes a picture either strong or dramatic is responsible for scores of unaccepted scripts. Yet it would not be well to try to apply to all picture stories Mr. George Cohan's motto, "Always leave them laughing," for, as every intelligent exhibitor knows, and as a certain producer once said, "they come to weep as well as to laugh." The point that seems to have escaped many young writers is this: There is very often a more decided, a more convincing, and a far more welcome, "punch" in a scene which shows the saving of a human life than there is in one which shows a death, even of the most unworthy character in the cast. To have your villain nursed back to life by the man whom he has so persistently and cruelly persecuted, and then to have him show the change of heart that one would expect in him in the circumstances, will be far more dramatic and gripping in the eyes of an intelligent audience than to have your hero "hurl the black-hearted ruffian to his doom" over a cliff a thousand feet high.

There is a distinction, with a very decided difference, between the picture that fills the spectators with gloom and the one that simply allows them to have what many women would call "a good cry." "It is a great thing to be able to lift the spectators out of their seats with a big, gripping melodrama," remarks Mr. Sargent, "but it is a far more creditable thing to send them home with a tear in their eyes while a smile hovers about their lips."

4. The Use of Deadly Weapons

It is understood, of course, that the use of guns, knives, and other weapons is seldom objected to by the censors when they are employed in a historical picture, or one that shows pioneer life. The trouble is that some young writers, knowing that they are granted more license in this direction when doing "Western stuff," make the mistake of abusing this liberty. Mr. R.R. Nehls, of the American Film Company, says: "The most noticeable fault with manuscripts dealing with Western life is the natural inclination to run too much to gun play, stagecoach robberies, etc. Please remember that we do not wish to distort conditions in the great West—rather we seek to portray it as it really exists today."

Mr. Nehls, it will be noticed, says "the great West ... as it really exists today." It should be apparent to any writer that in turning out stories of the present-day West there is even less excuse for promiscuous gun-play than in a story, say, of California in the days of the Forty-Niners. But Indian massacres, soldier warfare, Indian and cowboy fights, usually come under the head of "historical" subjects and are therefore permissible.

5. Plays Offensive to Classes of Patrons

It seems scarcely possible that any intelligent photoplay writer would introduce into one of his stories an incident calculated to offend the religious or political faith of any patron, and yet in the past different pictures of this kind have been the cause of more than one unthinking moving-picture theatre manager's losing some of his best patrons. People as a rule have no objection to being preached to in a mild and entertaining way when they go to a picture show, but they do object to having their feelings hurt. A man who is over-fond of drink may sit through a play on the screen in which the evil results of intoxication are depicted and come away filled with a determination to reform his way of living, but the man who after paying his admission is asked to sit through five or more reels of film almost every foot of which is a shock to his religious or his political sensibilities will come away filled only with the determination to avoid that theatre in the future, if not, indeed, to eschew moving-pictures entirely.

During 1911 and the early part of 1912 several pictures were released, both by European and American manufacturers, which were so objected to by Roman Catholic picture-patrons that not only were they suppressed but the whole film-manufacturing industry was aroused and put on its guard against producing more pictures of this kind. Here is a rule of photoplay writing that you must not violate: Do not offend the religious beliefs of a single patron if you wish to retain the good will of the editors and manufacturers. And have you stopped to think how broad that statement really is? Have you taken into consideration the many different nationalities, with their widely different creeds and religious convictions, which see the pictures daily put upon the market? As one critic says: "The photoplay film goes to Europe and Australia and South Africa. Some of them even get to China; so you can realize that what may seem foolish to you may be sacred to someone else, and exhibitors have to be careful."

To say that you must be careful not to write stories that will be likely to arouse the ire of certain photoplay patrons because of the way a political theme is handled does not mean that you cannot introduce political themes at all. If, for instance, you have a particularly good suffragist story—one which contains both heart and human interest—there is little doubt that it would sell. Several such pictures have been shown in the past year or two. Or if you have a story in which the leading male character is a Socialist, it may be appreciated by many photoplay-goers without giving offense to those whose views do not coincide with the hero's. But, to quote the editor of The Coming Nation, stories are not wanted "where the hero arises and makes a soap-box speech on Socialism, converting all by-standers." And at all times you must keep in mind that, no matter what political theme you exploit in your story, heart-interest must predominate if you wish it to sell—another way of saying that unless you are sure that you have a very strong and unusual story, it is best to leave out politics. That form of journalism which is best known as muck-raking is also out of place in the pictures.

Few films, however, outside of the sectarian subjects which were the cause of so much disturbance a year or so ago, have given displeasure to so many people as those—fortunately, they have not been many—which revealed and held up to the public the secret and dark sides in the lives of famous men and women of history. "There are some things that are sacred," says a writer in The Moving Picture World, "even from the hand of the most circumspect of picture makers." It is a source of regret that even a shadow of reproach should be cast upon distinguished men, particularly when the question of blame is debatable, as when, for instance, a picture portraying the love affair between Sir John Millais, the artist, and Ruskin's wife, was actually produced by a well-known company.

No matter what the opportunity to produce what seems to you to be a strong or interesting story, never offend against good taste. "Plays that antagonize the finer element in an audience," says Mr. Louis Reeves Harrison, "had better never be shown at all. There is nothing funny in what is cruel, though vulgar brutality in a play may get a laugh from a few who have not yet emerged from primitive egoism."

That last sentence should constantly be borne in mind.

A certain film, "Adrift," released back in 1912, showed an incident that in real life would have been impossible. The rejected suitor of a woman who is afterwards seen on the downward path seeks to relieve his lonely existence by the adoption of a child. Because a certain little girl in an orphan asylum bears a striking resemblance to the woman he has loved and lost, he decides to adopt her. And he does; they are seen leaving together, the child being turned over to its new guardian in the most off-hand way imaginable. Of course, later, the child, having grown to womanhood, falls in love with and marries her guardian; but in real life how little chance there would be of a foundling institution's giving one of its girl charges over to a young bachelor in this informal manner, if, indeed, he were allowed to adopt her at all. Of course, it is not always possible to say whether the script for such a picture was the work of an outside writer or whether it was written by the director himself. But it sometimes happens that a picture is produced because it was written by the director himself, whereas the same story, sent to the editor by an outside writer, would be returned with a warning to avoid similar scenes or situations in the future.

The difference between the photoplay and prose fiction, or even the regular drama, is illustrated by the so-called problem plays and novels. These are acceptable mainly because their themes can be explained from every point of view, and treated in a manner that renders them less objectionable, when skillful dialogue and discussion are used in telling the story, than if they were to be acted in pantomime. Besides, to give the same story in motion pictures would necessitate the use of more leaders and other inserts than would be practicable, even in a feature picture, unless the director were to risk offending the public, if not the Censorship Board, by putting on scenes that, insufficiently explained, would be far too risque for the photoplay stage. Furthermore, when there are so many good, pleasant, and interesting themes to choose from, why elaborate what is unpleasant or morally objectionable?

6. Themes Unsuitable to the Producing Company

In the chapter on the limitations of the photoplay stage we have already said something about the inadvisability of calling (in your scenario) for elaborate snow-and rain-storm effects. But of course it is another matter to plan stories with winter or with summer backgrounds. Take into consideration that most of the Eastern companies, once the winter season is at hand, look for stories that may be done mostly in the studios, with interior settings. If the company has a branch studio in California or in Florida—facts which you can easily learn from the trade publications—they will very probably take suitable stories calling for outdoor scenes. As the winter season approaches its end you begin to offer scripts that call for exterior scenes, though, of course, there are some scenes which it would not be possible to do until summer is well advanced.

It is impossible here to lay down any exact rules for submitting to any company; you must be guided by your good judgment and your acquired knowledge of how the company to which you submit your scripts has its field-forces distributed. But in order to make scripts acceptable for production by a company that has a field-force working, say, in the Adirondacks, it is necessary to get your stories to them in good time. Therefore, post yourself concerning the movements of the various companies, and when you learn that a certain concern has a field-company in the West Indies, send them the best script you have or can write, suited to the locality in which they are working. If it is accepted, you may be sure that the editor will be very glad to keep you informed as to how long they are going to stay. In that way you will avoid sending to a company a story with a Jamaican background when the field-company has been moved to the Delaware Water Gap region.

7. Hackneyed Themes

Here is a list of subjects no longer wanted by the editors—unless the theme is given a decidedly new twist—because they have become hackneyed from being done so often. Many such lists have been printed in the various motion-picture trade-papers and the different magazines for writers. We give the tabooed themes that have so far been listed, and others drawn from different sources. A careful study of this list may save you from wasting your time writing a story that has already been done—perhaps two or three times, in one form or another—in every studio.

(1) The brother and sister, orphaned in infancy, parted by adoption and reunited in later life. They fall in love, only to discover the blood relationship.

(2) The little child stolen by gypsies, and restored to her family in later life, generally by means of a favorite song.

(3) The discharged workman who goes to do injury to his former employer, but who performs some rescue instead and gets his job back.

(4) The poor man who attends a fashionable dinner. He conceals in his clothing delicacies for his sick wife. A ring or other valuable is lost. He alone of the party refuses to be searched. The valuable is found and his story comes out.

(5) The man who assumes his brother's crime for the sake of the girl he loves, and who, he thinks, loves the brother.

(6) The child who reunites parted parents or prevents a separation.

(7) Baby's shoes. Edison, Vitagraph, Universal and other companies have worked out all the sentiment attached to them. Bannister Merwin, Robert E. Coffey and other authors have reunited separated couples by means of baby's shoes. Don't do it any more.

(8) Two suitors for the hand of a girl. They go to one of the parents to decide, or she gives them a common task to perform. One wins by foul means. He is found out, and she marries the other.

(9) The convict who escapes and robs an innocent man of his clothes, thereby causing another to appear temporarily as the jail-bird.

(10) The story of the girl's name and address written on the egg which is relegated to cold storage for twenty years, then to be discovered by a love-lorn man who seeks out the writer, who by this time has at least one unromantic husband and a brood of children.

(11) The pathetic "Mother" play in which Thanksgiving and pumpkin pies tug hard at the heart-strings.

(12) The play in which the rich crippled child is contrasted with the poor strong child, and in which the two are brought together and exchange confidences—and money.

(13) The husband jealous of his wife's brother, whom he has never seen.

(14) The burglar who breaks into a house, to be confronted by his own child, who has been adopted by the family.

(15) The policeman who calls on the cook and removes his hat and coat, which are used by another.

(16) The child who reunites parents and children separated through an unapproved marriage.

(17) The child who redeems the criminal or who saves the discouraged from the downward plunge.

(18) The employee who gets an interest in the business, and his employer's daughter, either with or without opposition from the foreman or the junior partner.

(19) The bad small boy.

(20) The sheriff who is rescued by the outlaw and who later allows him to escape, or prevents his being lynched.

(21) The revenue officer who falls in love with the moonshiner's daughter, and who is forced to choose between love and duty.

(22) The Southern boy who enlists in the Federal army, and is cast out by his father for so doing. Or the young Northerner who, acting as a Federal spy, falls in love with a Southern girl, the daughter of a Confederate officer. There are dozens of variations of the Civil War "brother against brother" plot, but all have been done so often that, unless you can give such a theme a decidedly new "twist," it is much better not to send it out. And note that merely to give the old theme a "Great War" setting is not to render it more acceptable.

(23) Stories requiring too much trick photography, and stories based upon "love pills," "foolish powders," and other "influences."

"Editors and public tired long ago of the poor boy whose industry at last brought him the hand of his employer's daughter; the pale-faced, sweet-eyed young thing whose heroism in stamping out a fire enabled her to pay off the mortgage; the recovery of the missing will; the cruel step-mother; answering a prayer which has been overheard; the strange case of mistaken identity; honesty rewarded; a noble revenge; a child's influence; and so on to a long-drawn-out end."[26]

[Footnote 26: J. Berg Esenwein, Writing the Short-Story.]

In avoiding trite subjects the surest teachers are common sense, a wide reading, the constant study of the photoplays seen on the screen, a friendly critic, and the printed rejection slip. And do not forget this most important point: It is not so much the time-worn theme that makes a story hackneyed as it is the threadbare development of the theme. A new "twist," a fresh surprise, coming as the climax to an old situation, may redeem its hackneyed character. But when you can combine a fresh theme with a new treatment you have reached the apex of originality. Time spent in working on unhackneyed lines will save you many later heartaches.

8. Inconsistent Situations

A word or two concerning inconsistencies in film stories. While the inconsistencies and absurdities occasionally seen on the screen are often traceable to the director alone, the writer must do his share toward eliminating what is incorrect or out of place. Take for instance the Red Cross in war-pictures. The introduction of the Red Cross into American Civil War pictures was something that one of the present writers had commented upon and criticized two or three years before Mr. Herbert Hoagland, of Pathe Freres American company, wrote his helpful little book on the technique of the photoplay[27], but, since Mr. Hoagland puts it so comprehensively in that work, what he says is quoted here:

"In a Civil War story the scenario called for a field hospital with the Red Cross flag flying from a staff. Well, the Red Cross wasn't organized until the closing year of the war, and then it was done in Switzerland. The Southerners and the Yankees never saw this emblem of mercy during the whole four years of strife."

[Footnote 27: Herbert Case Hoagland, How to Write a Photoplay.]

Following the foregoing paragraph in his book, Mr. Hoagland speaks of another script in which an officer in Confederate uniform is informed by a courier—in Confederate uniform—that war had been declared between the North and the South. "But," the Pathe censor of scripts remarks, "there was no gray uniform of the Confederacy before the C.S.A. was formed!"

As one critic has remarked, "Screen credit for the author may not bring him the credit for which he is looking." In other words, if the director bungles a scene or allows some historical or other inaccuracy to creep into the picture, the blame may be placed by the unthinking spectator on the author—or even, in case of the picture's being an adaptation of a novel, on the writer who prepared the continuity, or scenario. Thus, while what Mr. Hoagland wrote was written in 1912, the Red Cross flag was seen waving bravely in Paralta's "Madame Who?", produced in 1918, and we feel sure that neither Mr. Harold MacGrath, who wrote the novel, nor Mr. Monte M. Katterjohn, the staff-writer who wrote the scenario, was responsible for the error.

So it will be seen that the photoplaywright may easily find himself under the fire not only of the professional critic, but also of the lay patron and of his brother writers. Do not, therefore, risk anything that may, so to speak, make it easier for the director to "go wrong." To quote Davy Crockett's motto, "Be sure you're right; then go ahead."

As an example of what may happen if you fail to observe this warning, consider the Vitagraph release, "A Wasted Sacrifice," referred to in the previous chapter.[28] The big "punch" in this story, as already pointed out, was where the young squaw steps on the concealed rattlesnake. Women in the audience screamed; men felt the proverbial "cold chill" run down their spines. Then came the climax, in which the young Westerner, hoping to save the life of the papoose, takes it away from the dead mother and hurries back to meet the doctor-sheriff who is pursuing him with the posse. The doctor tells him that the child is dead; his sacrifice—from which the story derives its title—has been unnecessary. The poison, drawn from the breast of the stricken woman by the nursing child, has killed the baby. A real "punch," indeed! But wait. A prominent physician in an Eastern city writes to the producing company protesting that it is impossible for a child to draw poison into its system in the manner described. And the physician knows! In other words, what happened in the picture could not happen in real life. The backbone of the plot has been broken! Seven in ten people might not know the difference; they would never question the probability of the scene. The other three in ten would know, and, seeing your name on the film, would put you down as a first-class "nature faker," or else as a very careless and badly informed writer. And remember that even though the director may be the one most to blame for not taking the trouble to verify the action introduced into your story before putting it on, you will be the one blamed by those in the studio, and your next story will undoubtedly be looked at askance, and probably rejected.

[Footnote 28: See synopsis in Chapter VIII.]



CHAPTER XVII

WHAT YOU SHOULD WRITE

"With inventiveness and imagination the most commonplace, the everyday-life subject, such as the ills and cares we have to bear, becomes, by a proper exposition of human nature under those conditions, a story both entertaining and instructive. But entertaining first, instructive second; to try to be instructive is to cease to be entertaining.

"The strength of a story consists in the eloquence, vividness, and sincerity with which a given problem in human life or character is presented. Human nature is made up of all sorts of traits—selfishness, cupidity, self-sacrifice, courage, loyalty. All life is made up ... of a compromise between elements in the struggle for happiness. These elements make for the story, happiness being the chief factor for which humanity is searching."

Though written for short-story writers, these words from an article by Mr. Floyd Hamilton Hazard are so true, and so applicable to the writing of photoplays, that we reproduce them here.

Substantially similar ideas were advanced by Mr. Daniel Frohman, the theatrical impresario, in an interview in the New York Sun, and no one will doubt the close relationship which exists between the general principles of plot-structure as applied to the "legitimate" drama and to the photoplay.

We may now see the first big element in all vitally dramatic themes:

1. The Human Appeal

"Your script," wrote a certain editor in returning a young writer's photoplay, "needs to be introduced to the 'H.I.' twins—Heart Interest and Human Interest. Those two elements are responsible for the sale of more manuscripts than anything else with which the writer has to do."

In choosing a theme for your photoplay, then, constantly bear in mind the great truth that, no matter how original, how interesting, or how cleverly constructed your plot may be, it will be sadly lacking unless it contains a goodly percentage of one or both of these desirable qualities. The frequently-quoted formula of Wilkie Collins, "Make 'em laugh, make 'em cry, make 'em wait," simply sums up the proper procedure when you set out to win the interest and sympathy of the spectators. "The greatest aid in selling scripts is the injection of the human-interest bits. Every effective bit of business concisely told helps the sale because it helps the editor," Mr. Sargent remarks in one of his criticisms. "Reach your readers' hearts and brains," says Arthur S. Hoffmann, editor of Adventure, in The Magazine Maker. And then, after citing the dictum of Wilkie Collins, he adds: "Make 'em hate, like, sympathize, think. Give them human nature, not merely names of characters."

When all is said, you can hope to reach the minds of the masses only by first reaching their hearts.

2. Writing for All Classes

Notwithstanding the great advances in the art of moving-picture production during the last few years, and the corresponding improvement in the film-stories shown, the great mass of photoplay patrons are still, as they always were, of the middle class. Better pictures have gradually drawn into the picture theatres a more highly educated type of patron, but very few exhibitors would stay in business if the middle-class spectators were to discontinue their attendance. The average working man can take his little family to the picture theatre, say once a week, for fifty cents, whereas it would cost him about that sum for one poor seat in a first-class regular theatre. Hence the immense popularity of the picture theatre, and hence too the necessity for effort on the part of the theatre manager to please all his patrons.

First, of course, he must please the majority, but he must by no means overlook the tastes of the minority. Every man, as the wise proprietor knows, enjoys most what he understands best. The plain people are not necessarily the unintelligent ones, for the working man can both understand and enjoy pictured versions of Dante's Inferno and Sophocles' Oedipus Rex, but he will feel more at home while watching a picture of contemporary American life; and who shall say, provided the photoplay be a good one, that he is not receiving as much profit therefrom as from the film version of either of the classics!

The really successful photoplaywright is nothing if not versatile. Unless he is content to have a very limited market, he more than any other type of professional writer must be able to write for all classes.

Furthermore, he must be able to write on a variety of themes. The photoplaywright who can produce only Western dramas, or stories dealing with slum life, will find his sales averaging very low as compared with the author who can construct a society drama, a Western story, a photoplay of business life, a story of the Kentucky mountains, or still other types. To be able to write photoplays that will appeal to every class of photoplay patron is the supreme test of the photoplaywright.

These words of a celebrated French novelist and playwright, Ludovic Halevy, are worthy of attention:

"We must not write simply for the refined, the blase, and the squeamish. We must write for that man who goes there on the street with his nose in his newspaper and his umbrella under his arm. We must write for that fat, breathless woman whom I see from my window, as she climbs painfully into the Odeon omnibus. We must write courageously for the bourgeois, if it were only to try to refine them, to make them less bourgeois. And if I dared, I should say that we must write even for fools."

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